Saturday, January 21, 2012

It's a Drive-In Saturday

Other-worldly. David Bowie really was that rock hero from another planet for much of the 1970s. His words and music sparked our imagination in a way that no other pop star had ever done. The images from the Ziggy period in 1972 and 73 show an artist taking the superficial stylings of Glam Rock to a whole different level. The cover of the Ziggy Stardust album plays up the other-worldliness perfectly, as if Bowie had just fallen to earth. This advert for his 1973 single 'Drive-in Saturday' plays on the other-worldly persona; a cleverly cultivated image and a perfect complement to the music. Drive-in Saturday  is one of the stand-out tracks on the 'Aladdin Sane' album and, for some fans it is one of Bowie's greatest songs. Its setting is a futuristic world where people have forgotten how to make love. When he he played the song live, soon after he wrote it, Bowie said, "This is after a catastrophe of some kind, and some people are living on the streets and some people are living in domes, and they borrow from one another and try to learn how to pick up the pieces."

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