Sunday, May 27, 2012
Sgt. Pepper is The Beatles - who knew?
I came across this advert recently, from June 1967, the month that Sgt. Pepper's Lonely Hearts Club Band was released. As history shows, it was Paul McCartney's idea that the Beatles present themselves as some kind of vaudeville act, as a means of releasing new material that was, clearly, very different from what fans had come to expect. But was anybody really fooled by this masquerade? To judge from EMI's advertising, they must have been worried that people were confused about the band's identity: "Remember - SPLHCB is The Beatles"
And consider this: When Sgt Pepper was released on 1st June 1967 (their 8th album) Paul McCartney and George Harrison were still only 24 years old.