50 years ago, in June 1967, the Beatles released a concept album, before that term was ever used, of course, but that's what it was. Sgt. Pepper's Lonely Hearts Club Band was their way of distancing themselves from Beatlemania.
As history shows, it was Paul McCartney's idea that the Beatles present themselves as some kind of vaudeville act, as a means of releasing new material that was, clearly, very different from what fans had come to expect.
But was anybody really fooled by this masquerade? Well, to judge from EMI's advertising, they must have been worried that people were confused about the band's identity. Otherwise they wouldn't have felt the need to remind people who was behind Sgt. Pepper.
"Remember - SPLHCB is The Beatles"
oh thanks, I was wondering who it was...
And consider this: When Sgt Pepper was released on 1st June 1967 (their 8th album) Paul McCartney and George Harrison were still only 24 years old.
Also on this blog:
The Beatles retreat from the madness of the road to create Revolver
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